MARKETING

  “I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.”  --Jimmy Dean Vital to the health of your business is having a healthy marketing and branding strategy.  Where should a company begin in the creation of a healthy marketing program?  A successful marketing program begins with having a solid brand that his highly recognizable.  Begin with developing a compelling, effective, dynamic, and highly relevant logo.  The logo serves as the foundation of your “marketing house” upon which every other marketing initiative is built.  In addition to a strong logo, a very memorable and compelling company tag line (slogan), should be developed. "It's hell getting old, but it beats the heck out of dying young." Once your company logo and messaging are fully developed, it needs to be carried throughout all of your marketing programs, thus integrating the colors, icons, and messages throughout all marketing components.  Your company literature, website, print campaigns, direct mail, broadcast, and online advertising / marketing should all should prominently utilize and promote your brand identity.  This is the essence of proper and effective brand management.  

Quiz

Which companies utilize the following tag lines?

• Just Do It
• I’m Loving It
• When It Absolutely, Positively Has To Be There Overnight
• The Ultimate Driving Machine
• The Real Thing
• It's hell getting old, but it beats the heck out of dying young.

Our Fifty, Fit and Fine website, marketing and printing team members can also assist you:

• Josh Fertel, President/Founder, River City Marketing, LLC,
• Oanh Henry, Allegra of Fairfax